How Google Cloud Guards You Against Attacks (Paid Post by Google Cloud From The New York Times)

Online attacks are becoming more severe, and companies are increasingly at risk: Losses related to phishing and other business email-related scams increased by 1,300 percent from January 2015 to February 2017, according to the F.B.I. Ransomware, for example, can lock up your data until you pay off the criminals holding it hostage. To protect your company against harmful attacks, Google Cloud helps boost your security, freeing you up to focus on advancing your business.

Google Cloud’s Gmail uses machine learning, systems that automatically learn and improve from experience, to help businesses avoid attacks such as phishing. “We train our models on what a legitimate email looks like and what phishing looks like,” says Rob Sadowski, a member of the Google Cloud Security team. With millions of users relying on Google Cloud’s Gmail, he adds, Google’s scale speeds up the learning process: “The more you see, the more you can protect.”

Google’s Safe Browsing service examines URLs and warns browser users when they navigate to websites that could steal their personal information or install software designed to take over their computers. Every week, Safe Browsing protects billions of devices. To further defend companies against malware, the Google Chrome browser uses a technique called sandboxing to help prevent malicious code from affecting a device’s underlying operating system.

To make sure hackers can’t use stolen usernames and passwords, Google Cloud’s physical Security Keys are a stronger form of two-step verification to confirm users’ identities. When prompted for additional security, users just insert and tap their keys. Easy. “If you don’t have the key in your possession, you can’t log on,” Sadowski says. “It’s simple for users, simple for admins and tough on cybercriminals.”

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The news and editorial staffs of The New York Times had no role in this post's preparation.

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