Twitter responds with #IceCreamChallenge after Blue Bell licking video

USA TODAY

Published 7:43 PM EDT Jul 10, 2019

LOS ANGELES – The latest internet sensation proves we just can't have nice things. 

In case you missed last week’s internet drama, a video of a woman licking a tub of Blue Bell ice cream in a store and putting it back in the freezer went viral, and spurred a new “challenge.”

Unlike other internet challenges, which are most often fun activities and sometimes raise awareness for a cause, the Ice Cream Challenge that encouraged people to violate ice cream in various ways has shifted to checking to make sure another person hasn't messed with the frozen dessert you’re about to buy. Users are taking to Twitter using the hashtag #icecreamchallenge to show how their ice cream-buying habits have changed.

Unfortunately, others are using it as an inspiration to mess with ice cream in stores and then put it back on the shelf.

In response, some stores have taken drastic measures to make sure their ice cream is protected from people who do not know how to behave themselves.

If you’re thinking of joining in on the...um..."fun," make sure you buy the ice cream first because the original woman who inspired this mess could now face up to 20 years in prison.

We scream: Woman caught on tape peeing into ice cream bucket, spitting on ice cream, police say

Ice cream licking, again: Second person accused of licking ice cream at store

But also, maybe America should follow the lead of our friends overseas and put a plastic covering on the ice cream tubs.

Much like the Tide Pod Challenge, this is not what anyone wants. 

Follow Madeline Purdue on Twitter. 

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